The brand GENERAL GEOLOGY embodies the ideas of New Geology aimed at expanding the horizons of global cooperation and taking a central role in addressing planetary challenges to create our green future. Through arranging partnerships, New Geology aims to unite the knowledge of the entire Earth sciences complex and related scientific disciplines, ensuring a deep and comprehensive understanding of global processes. It initiates and implements cross-sectoral and multidisciplinary partnership projects, develops innovative solutions at the intersection of various scientific disciplines. The primary purpose of the GENERAL GEOLOGY brand is its utilization in managing sectoral digital platforms, which embody the ideas of New Geology and serve as cross-sectoral partnership projects for its stakeholders in the global digital space.