The brand GENERAL GEOLOGY embodies the ideas of New Geology aimed at expanding the horizons of global cooperation and taking a central role in addressing resource-related and planetary challenges to create a sustainable future for the planet and humanity. Through the establishment of partnerships, New Geology unites the knowledge across the entire spectrum of Earth sciences and related scientific disciplines, ensuring a profound and comprehensive understanding of global processes, while initiating and implementing cross-sector, cross-industry and cross-disciplinary partnership projects, and developing innovative solutions at the intersection of multiple sciences. The primary purpose of the GENERAL GEOLOGY brand is its utilization in managing ONEGEO.COM Global Digital Platform, which embodies the ideas of New Geology and serves as a cross-sectoral partnership project in the global digital space.